Home > Clients Served > Payment Processing Companies

Blog Content Creation and SEO for Payment Processing Companies

The credit card and payment processing industry is lucrative and highly competitive. We know because many of them hire us (or companies like us). If you're looking to take a bite out of your market, whether it's standard processing, high risk, POS systems, chargeback prevention and representment, or something else - we're here to make it happen for you.

Free Strategy Call

We know the payment processing industry well (and many sub-industries, too)

The trick to payment processing content and SEO is understanding the buyer journey and the value of those visitors. For example, if somebody just got banned from PayPal, is that a good lead for you? Possibly, if you're a high-risk processor - but possibly not if you don't handle high-risk businesses. Or, a brand new business - is this what you're after? They will be of lower value than, say, a large business that is looking for multiple MIDs, MID rotation via NMI gateway, and so on. These are high-value leads from established businesses and revenue and topics worth pursuing. The trick is finding these topics.

That's why we've built in-house tools like Topicfinder.com, where we remove all limits for our clients and find them the very best data that nobody else on the planet has. Then, we write A++ content that deserves to be in the top spot on Google. We don't just do this for any content, though; it's just the high-value topics that will drive high-dollar conversions.

There are many valuable topics you could rank for - with the right help

Like I mentioned above, the topic dictates everything in the payment processing world. If you put yourself in the shoes of the person searching for the topic, you can get an idea of who they are and what kind of business they run.

For example, if you're looking at someone who is adding a POS system for the first time and they are searching for guides on how to get one of their own, or maybe they are comparing Square vs Toast - this isn't going to be a business making 8 figures in revenue. It's a startup, and they may not even be around in a few years, statistically speaking. These are things you have to think about before you hire somebody like us and invest money in creating these topics. The choices you make matter quite a bit, and believe it or not, this is where most payment processors go wrong.

This is where we come in.

Find what your ideal payment processing customer is thinking - then give them the solution

So, now that we know who we're trying to reach: what are your customers thinking?

If you're a 7-8 figure business, what are your challenges? Is it chargebacks? Load balancing between MIDs? Shopping around for better rates? Getting rid of your accounts with a rolling reserve? These are things we have to think about.

These pain points are everything. They determine if the customer needs to switch now, or if they're simply at the research phase and are a top-of-the-funnel topic. It's a constant decision between competition, traffic volume, and value - and it's different for every topic. Some may have some competition and lower value, but immense traffic. Others may have less traffic and low competition, but massive value. We try to get a good mix of these and pick topics that are realistic.

The goal is to pick topics like an investment company picks stocks - very carefully, and after a lot of homework.

Great payment processing content deserves great images, too

In the credit card processing space, images are necessary to break up large, boring walls of text.

Stock photos are great, and we can acquire these on behalf of our clients. It's baked into our pricing. But, beyond that, we can also create custom images for our clients in Photoshop, which can include things like graphs, comparison charts, and fully custom images that provide helpful information and context. These really add value to the content you're creating, and sets your company apart. These are the types of pages that get social shares, backlinks, and top rankings on Google.

This is also the benefit of hiring a full-service agency. We don't just write content; we do everything, from images to SEO to publishing to uploading it to WordPress!

We make our payment processing clients lots of money. How? Content and CRO

Getting people on your site is the hard part. What do you do once you have these visitors?

This is where conversion rate optimization comes in. You want these visitors to submit a form on your site to apply for credit card processing so that you can get them in touch with underwriting and process their paperwork as quickly as possible.

This is a time-sensitive process, and you want to give users some sort of call to action to steer them in the right direction.

Applying for processing is a higher-friction ask; you may even want to do something like a free consultation. Or, something that's even lower friction might be a free download PDF on how to reduce your credit card processing fees - and you ask your visitors for their phone and email in the process. This, in turn, generates a much larger number of leads, because people love "free" things!

Here are just a few of the service types and content clusters we've created for our payment processing clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.