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Blog Content Creation and SEO for Roofing Companies

Here at Content Powered, we have many specialties. One of the industries we’re deeply familiar with is the roofing industry. If you’re looking to not just compete, but dominate your local market, we’ll show you how content marketing can help you climb that peak.

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We know the roofing industry well (and many sub-industries, too)

From small residential roofing projects to massive commercial roof treatments, from cold and wet environments to the hot, dry southwest, we’ve covered it all. Our clients have covered every corner of the industry, which include both local shops and national brands.

We all have roofs over our heads, but our senior writers do more than just take shelter under them; they know how they work, inside and out. We’ve helped land million-dollar commercial roof deals and brought small regional roofing companies into leaders in their states. We aren’t your sales team, but our efforts make their job easier and keep the leads flowing.

Roofing may not be the most glamorous industry, but there’s a reason that shelter is a universal need, and our expertise helps your customers see why you’re the experts!

There are many valuable topics you could rank for - with the right help

A successful roofing business needs a steady flow of customers. Customers come from marketing, and the core to good marketing is trust. These days, the key to modern SEO is building an authoritative and trustworthy presence. It’s not just about what you know, it’s about letting your customers know you know it.

That’s why we place a great deal of importance on choosing the right topics for your content marketing. Our goal is to make sure the questions your actual customers have are answered on your blog. That way, they know that you are someone they can trust with their roofing needs. Plus, it's something people are searching every day on Google, and those are pain points for your ideal target audience. That's powerful.

We aren't just writing fluff to inject keywords and hope the search engines notice - we’re experts in aligning user intent with focused content and your subject matter expertise, to show why you’re the best.

Find what your ideal roofing customer is thinking - then give them the solution

You offer your services, and you know your customers are out there, but do you know how to reach them? We do. Our job as content marketing experts is to get inside your customers’ heads. We find out what they’re really asking, and we find ways that their question can lead to the best possible answer: yours.

Say, for example, your geographic area is known for hailstorms. Roof damage happens all the time, and every time a storm rolls through, people take to social media to ask: what’s the best roofing company nearby to assess how damaged their roof is? Who can repair a damaged roof? Is it worth switching to a metal roof over replacing asphalt shingles?

Your potential customers are searching for the answers to these questions. You have the answers, and we make sure they know it.

Great roofing content deserves great images, too

They say a picture is worth a thousand words. While we don’t rely on pictures to tell the whole story, it’s impossible to write a good piece of content without good images to go along with it. Since we focus on high-quality long-form content, we cover the whole picture, not just the words. After all, nobody likes a wall of text. They want to see what these various roof types look like. Right?

To that end, we make sure every blog post is full of great images to improve the content, break up longer passages, and give the reader a good experience. Sometimes, that means sourcing roofing photos and purchasing licenses so you can use them worry-free. Other times, it means bringing in our expert graphic designers to create charts, illustrations, and more, custom for you. We even take screenshots when necessary.

Your blog won’t look like all the others out there; it will be something uniquely yours!

We make our roofing clients lots of money. How? Content and CRO

Your shiny new content is a hit. A ton of fresh new traffic is pouring into your site. What’s next?

It’s one thing to establish your brand as an authority, but it’s quite another to convert that traffic into customers. That’s where CRO comes in. Conversion Rate Optimization is the science - and the art - of figuring out exactly why those customers have come to visit, and how to get them to take the next step.

So, whether you want to get people to sign up to your weekly roofing newsletter, download your app to use your proprietary tech to scan their roof, or just give you a good old-fashioned phone call, that’s what we’ll make sure your content can do for you. After all, a million visitors a month does you no good if none of them pay for your services, right?

Here are just a few of the service types and content clusters we've created for our roofing clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.