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Blog Content Creation and SEO for Healthcare and Medical Companies

When your healthcare company or medical firm needs content marketing services, you need an agency that understands your topic through and through. At Content Powered, our expert writers have deep experience in both medical and healthcare topics. From detailed research to expert insights and fact checking, we make sure your healthcare site pulls in a ton of new traffic – traffic that converts!

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We know the healthcare and medical industry well (and many sub-industries, too)

The healthcare and medical sectors are some of our main specialties. We work with clients ranging from medical entrepreneurship to device manufacturing to healthcare research and much more. Whether you’re a retailer or reseller of medical goods, a healthcare service provider, or even a research institution seeking medical grant money, we can help.

In our agency, we write about pretty much everything in the healthcare industry. We take it seriously, too. We aren’t just writing generic posts like “what is healthcare,” we’re digging deep into exactly what your medical customers want to know, and giving them helpful, accurate, and fact-checked information.

Take a look at some of the sub-industries of the healthcare and medical sector we’ve covered.

There are many valuable topics you could rank for - with the right help

One of the biggest challenges in content marketing in the healthcare and medical space is the high standards you have to maintain. Healthcare, medical, and similar industries fall under Google’s “Your Money or Your Life” or YMYL rules, which hold you to a higher standard than the average website. They don’t want someone searching for medical advice and getting it from someone with no experience or qualifications. We don’t either.

We know your ideal healthcare customers need to trust your medical business, and they can only do that with accurate, fact-checked content. Sometimes, that means avoiding topics only healthcare experts should cover. Other times, it means talking to those experts and combing medical journals for valid, accurate, and sourced information. It takes a lot of research, but the end result is worthwhile.

Find what your ideal healthcare and medical customer is thinking - then give them the solution

Great healthcare and medical content marketing is about more than just plugging keywords into generic content and referring readers to Mayo Clinic. Your medical customers are coming to you with questions; we make sure they get their answers.

What we do goes beyond just producing healthcare blog posts and leaving the rest up to you. Our process includes deep research into your potential customers. What are they looking for? What are their healthcare questions? What medical concerns do they have? What can you provide to them with your healthcare or medical business?

From there, it’s just a matter of putting two and two together. They have medical questions, you have answers, and we make sure they know it.

Great healthcare and medical content deserves great images, too

Look, we all know that healthcare information can often be dry and boring. Reading medical journals is like deciphering a foreign language, and text is rarely the best way to convey data. That’s why we make sure that all of our healthcare and medical blog content has plenty of great, high-quality images included.

Images for healthcare blog posts come in many forms. Sometimes, it means pictures of medical issues, to help readers identify or rule out what they have. Sometimes it means medical charts, graphs, and healthcare data made with custom graphic design. Sometimes it’s as simple as screenshots of apps. Whether it’s sourcing stock images and making sure you have the rights to use them, or creating custom graphic design from scratch, your medical site will be packed with helpful imagery.

We make our healthcare and medical clients lots of money. How? Content and CRO

With content marketing, there are two numbers that matter. The first is the number of people who visit your healthcare and medical website. The more people who visit, the better, right? Well, not entirely. If a hundred people visit and ten make an order, cool. If a thousand people visit and ten make an order, nothing has tangibly changed.

That’s why we take things one step further. With Conversion Rate Optimization, we make sure that there aren’t just more people visiting your healthcare and medical site, more of those people who visit are converting. That’s the second number that matters: the percentage of people who take action.

What does your healthcare site need? Do you want people to sign up for your medical advice newsletter? Download your healthcare tracking app? Sign up for your health services? Whatever it is, we make it happen.

Here are just a few of the service types and content clusters we've created for our healthcare and medical clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.