Blog Content Creation and SEO for Skincare & Cosmetics
Healthy skin starts with a strong foundation. So, too, does healthy content. When your skincare and cosmetics company needs to reach new customers, you need content that shines. At Content Powered, we build that foundation, and we have a whole routine for creating content that excels. With our expertise, your skincare and cosmetics brand can stand above the rest.
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We know the skincare and cosmetics industry well (and many sub-industries, too)
At Content Powered, we got our start in the skincare and cosmetics industry, and some of our oldest and most satisfied clients are part of that space. Whether it’s collagen and vitamins, acne treatments, or blemish removal, we’ve covered it all. No matter where you are in the skincare and cosmetics industry, we can write about it with expertise and authority.
We know there’s more to skincare than just sugar scrubs and gentle soaps. We know there’s more to cosmetics than eyeliner and blush. Whatever your needs, whoever your audience, we can position you as an expert. Not sure if we can handle it? Take a look at some of the sub-industries we’ve covered in the past.
6% of total traffic to clarins.co.uk, their highest traffic post!
5% of total traffic to almay.com, their highest traffic blog post!
Top post on beautyblender.com, 8% of total traffic out of hundreds of posts!
The highest traffic post on gloskinbeauty.com with 8% of the total traffic!
11% of the traffic to nataliesetareh.com, small DA 31 site, easy win!
6% of total traffic to clarins.co.uk, their second-highest-traffic post!
66% of the traffic to https://thestyleandbeautydoctor.com/, wow!! Great one
Top post on https://makeupforlife.net/, 17% of total traffic
18% of the traffic to https://beautybulletin.com/, small DA 34 site. Nice!
22% of the traffic to https://beaut.ie/, their top post. Great one!
Top post on https://dermadoctor.com/ with 21% of their total traffic
25% of total traffic to https://theannaedit.com/, their top post. Great!
38% of the total traffic to https://afterglowcosmetics.com/, smaller DA 42 site. Easy one!
There are many valuable topics you could rank for - with the right help
Skincare and cosmetics straddle the line of medical treatment and unregulated supplements, but we know you have the best interests of your customers at heart. That’s why we go beyond the basic questions and common off-the-shelf treatments, and dig deep into the science behind ingredients and the effects they can have on the body.
One of the unique challenges in the skincare and cosmetics industry is that Google classifies your niche as part of their YMYL category. That means they hold you to a higher standard. Fortunately, we’re intimately familiar with Google’s rules, and know how to get your content to rank well despite that additional pressure. Accurate, fact-checked, and useful information is a must, and we know just how to make it.
Find what your ideal skincare and cosmetics customer is thinking - then give them the solution
Skincare is complicated. Different people have different types of skin, and can benefit from different types of cosmetics. Add to that all the possible skin conditions and allergies, and you have a very broad topic with a ton to cover, and a million questions to ask.
As a skincare and cosmetics company, you have answers to these questions, and products that can help the people who ask. But do they know?
That’s where we come in. With the process of Conversion Rate Optimization, we can help you reach your target audience with exactly the right kind of content to not just answer their questions, but explain how your products can help. We aren’t just bringing in more visitors, we’re turning more of those visitors into customers.
"How can I shrink enlarged pores?"
"Should I be wearing sunscreen every day?"
"Is it dangerous to use activated charcoal scrubs?"
"What causes acne, and how can I stop it?"
"What goes into a complete skincare routine?"
"What’s the best foundation for darker skin?"
"How can I go tanning without damaging my skin?" "What’s the best way to remove makeup in the evening?" "How do I protect my hair while I sleep?" "How can I lighten a blemish on my cheeks?" "Is laser hair removal effective?" "How can I keep my skin from drying out?" "Are facelift injections safe?" "Are skincare pills a scam?" "How does collagen help my skin look younger?"Great skincare and cosmetics content deserves great images, too
Skincare and cosmetics is all about the face we show to the world around us. The people most interested in your content are there because they want to look their best, to treat their issues, and to find a routine that works for them.
So don’t just tell them; show them. With great blog images, we can help you showcase not just the products you sell, but the effects they can have. Don’t worry, though; we know there are rules and regulations on what you can and can’t show in your images, and we follow those as well.
Put the days of a few samey product pictures behind you, and publish content with powerful, compelling images to showcase your skincare products and cosmetics brands.
We make our skincare and cosmetics clients lots of money. How? Content and CRO
One of the trickiest parts of online marketing is the disconnect between informational content and sales. Many blogging companies are happy to produce content that brings in new people, and leave it at that. But if you get 1,000 new visitors a day, but 0 of them buy any of your skincare or cosmetics products, what good are they doing?
We take things a step further. We aren’t just bringing people to your site, we’re bringing the right people in, people who are ready to make a purchase and augment their own skincare routines. It’s all about conversion rate optimization; growing both your audience and the percentage of that audience who make a purchase.
Here are just a few of the service types and content clusters we've created for our skincare and cosmetics clients:
- • Skincare Routines
- • Beauty Influencers
- • Winter Skincare
- • Makeup Tutorials
- • Face Masks
- • Dry Skin
- • Oily Skin
- • Beauty Tips
- • Skin Supplements
- • Cosmetic Surgery
- • Botox
- • Makeup Routine
- • Cosmetics Guides
- • Beauty Routine Checklists
- • Hair Care Supplements
- • Conditioners
- • Skincare Mistakes
- • Beauty Gift Ideas
- • Organic Cosmetics
- • Cruelty-Free Products
- • Perfumes and Scents
- • Delicate Skin Soaps
- • Acne Treatments
- • Minimalist Skincare
- • Essential Oils
- • Nail Art
- • Lipstick Colors
- • Budget Beauty
- • Eczema and Psoriasis
- • Hair Removal
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You're in Good Company
We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:
Brian Porter
February 7, 2023 via Clutch
VALIDATED REVIEWWith Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
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Will Taylor
June 13, 2022 via TopSEOs
VALIDATED REVIEWThey took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
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Juliana Trichilo Cina
June 8, 2022 via Clutch
VALIDATED REVIEWThanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
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Aaron Winston
May 18, 2022 via Clutch
VALIDATED REVIEWContent Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
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Paul Samuel
July 23, 2021 via Clutch
VALIDATED REVIEWIn comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
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Matt Earle
May 18, 2021 via Clutch
VALIDATED REVIEWThe blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
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William Smith III
September 9, 2020 via Clutch
VALIDATED REVIEWContent Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
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Cara A Friedman
August 7, 2020 via Goodfirms
VALIDATED REVIEWJames is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
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Elizabeth Scarbrough
January 25, 2020 via TopSEOs
VALIDATED REVIEWWish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
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Andrea Russell
February 15, 2020 via GoodFirms
VALIDATED REVIEWContent Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
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Andrew Greenberg
February 21, 2020 via TopSEOs
VALIDATED REVIEWThe quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.
Here are just a few of the skincare and cosmetics SEO and digital marketing services we can help with:
- • Website content
- • Content strategy
- • Content edits
- • Lead generation
- • Search engine optimization
- • Keyword research
- • Brand awareness
- • Graphic design
- • WordPress management
- • WordPress upgrades
- • Publishing for you
- • Improve speed metrics
- • Security upgrades
- • Code and bug fixes
- • On-page SEO
- • Off-site SEO
- • Algorithm updates
- • Local SEO
- • Link building
- • Custom SEO plans
- • Schema integration
- • Phone number optimization
- • Monitoring SERPs
- • Improve website traffic
- • Google My Business
- • Technical SEO
- • Web design
- • Website optimization
- • Meta descriptions
- • Alt tags
- • PPC with Google Ads
- • Landing pages
- • Google Analytics
- • User experience
- • Copywriting
- • CRO
Let's Grow Your Skincare And Cosmetics Business
Want some free consulting? Let’s hop on a call and talk about what we can do to help.