In my seemingly endless quest to review and evaluate every HARO-like PR, outreach, and networking tool,...
Like it or not, AI is saturating the world around us. From health insurance providers using AI to process...
Video for marketing is tricky. On one hand, it's undeniably effective, with some videos getting hundreds...
AI is the hottest topic in marketing, SEO, tech, business, and pretty much everywhere else. It's proving...
SEO follows the parable of the tortoise and the hare. When you try to go fast (and break the rules), you...
These days, the term "content creator" is thrown around constantly. The people posting long-form YouTube...
Online, images are tricky. Every website needs them, whether they're for product pages or for blog posts,...
Now that Connectively/HARO is dead, marketers, journalists, publishers, and creators are going to be...
There's a trick in business to get rid of your competition. Instead of trying to undercut them or outdo...
HubSpot is one of the largest and most well-known platforms for marketing and business operations...
There are a ton of different pieces of data you might want to track in marketing. Whether it's the...
Recently, I switched from Yoast to Rank Math for my primary sites and a handful of clients that approved...
The core struggle of SEO is visibility. You need your site to be visible in the search results, and that...
One of the big steps that separates casual and novice bloggers and business owners from those who are...
When working in the content marketing field, it often feels like every single possible thing you could...