These days it often feels like no one reads anymore. When was the last time you saw someone nose-deep in...
I have repeatedly said that any business that does not have a blog is handicapping itself in the fight...
Content marketing is nothing new, but every year it gets more and more important. I was writing half a...
I'm a proponent of longer blog posts, as you can probably tell from both my blog and from the blog posts...
In the modern era of fake news, misinformation, and clickbait, it's easy for facts to get lost in the...
I often talk about how blogging is great for any business, and I'm far from alone in that. I'm biased,...
When you browse a blog and come down to the comments, what do you see? Comments, of course. Sometimes...
Every now and then, Google does something that changes the face of SEO forever. Sometimes it's a major...
We all want our websites to perform well, and as such, we strive to find and use as many valid metrics as...
We as marketers often act as though certain assumptions are fact, regardless of whether or not they truly...
There are a lot of different ways you can write content for the web. You can run your own blog, of...
One of the more common pieces of advice about writing for your blog is to avoid "salesy" content. Don't...
In the world of search engine friendly blog posts, there's a fine line to be drawn. That line is the...
Content theft is a surprisingly common problem with content marketing. For every legitimate content...
One of the major search engine ranking factors that Google has been pushing recently is site speed. In...