What is Topical Relevance in SEO? (And How to Achieve It)
One of the core pillars of SEO is relevance. You want every piece of content you create to be relevant....
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Study: What is The Average Cost of Social Media Advertising?
One of the dilemmas we marketers face in the modern era of marketing is that every channel kind of sucks....
The 12 Types of Internet Marketing Strategies Explained
There are a bunch of different types of digital marketing, which I ran down in an article I wrote a while...
How to Track Your Live Chat Conversions in Google Analytics
If you’re one of my long-time followers, you’ve probably noticed something new in the past few weeks....
How Can You Tell If Your Blog Is Actually Working or Not?
I've written before about how long it takes for blogging to start getting traffic, and of course, I...
FAQ: How Often Do Pitches on HARO Get Accepted?
HARO is the abbreviation for a website called Help A Reporter Out. It's an interesting take on link...
Content Curation Guide: Definition, Examples, and Expert Tips
Running a website with a blog is a lot of work. You're constantly at some stage in the content production...
8 of The Best Plagiarism Checker Tools (Free and Paid)
Plagiarism is a big problem pretty much anywhere written and copyrighted content is...
FAQ: Does a Physical Address Improve Your SEO and EAT?
Thousands of details are considered when calculating search rankings, many of which are site-level...
What is Parasite SEO? How it Works, Efficacy & More
I speak with dozens of businesses every week, and I hear all sorts of interesting terms. We talk about...
How to Write a Strategic Marketing Plan (With Free Templates)
Businesses come in two forms: companies starting with a marketing plan and companies that languish...
What is IR (Investor Relations) Marketing and How Does It Work?
Most of the time, when you think of marketing, you're talking about a business marketing itself toward...
[Tutorial] How to Use AnswerThePublic (With Alternatives)
There are hundreds of different ways to harvest keyword information, generate topic ideas, and generally...
Unethical Marketing: 9 Marketing Strategies That Can Hurt You
The world of online marketing is packed with strategies and techniques. In broad strokes, these occupy...
FAQ: How Accurate Are the Traffic Estimates on SEO Tools?
Making data-driven decisions to optimize your site is a core SEO strategy and web marketing tenet. The...
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