The eCommerce world is full of acronyms, definitions, KPIs, and important metrics. Unlike many other...
SEO and marketing are full of terms people love to create in the hopes that they can be the next person...
An interesting situation in SEO arises because of the people who tend to be most into it as an industry...
In broad strokes, the customer journey is all the steps a person takes to become a customer. This path...
Rank tracking is one of those little pieces of data you can do without for a long time, and the moment...
When discussing selling products online, I usually try to keep my writing reasonably generic, so it's...
By this point, you've read the phrase "if you build it, they will come" from content marketers somewhere....
Any time you're selling a product, you will want to acknowledge when a customer makes an order. A simple...
Any content marketing plan aims to produce optimized content with the best ranking and visibility...
Another year passed, and another major Google update changed the face of the internet. Anyone who has...
One of the most prominent metrics you see in your dashboard for Google Analytics is the traffic overview....
A recent trend in business, both on websites and social media, is the use of chatbots to engage with and...
Any time you're browsing the website of a business or SaaS service or what have you, you'll probably see...
When marketing teams discuss content marketing, 90% of the time, we're just talking about blog posts....
Social media is the best possible venue for content marketing, or it's dying, depending on who you...