What is Direct Traffic in Google Analytics and Does It Matter?
Google Analytics is a complicated monstrosity of an analytics platform because it's the result of over a...
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Fill Out Image Alt Tag and Caption Automatically in WordPress
On every SEO checklist, whether it's a plugin like Yoast prompting you from your dashboard, an audit...
List of Apps to Help You to Improve the Default Shopify Blog
Props to Shopify; giving every user a blog they can use if they want it is a great move. Content...
Is Keyword Density Dead or Is It Still Relevant for SEO?
If you've followed this blog for a while, you've probably seen me mention that keyword density is...
Why Your WordPress Blog Had a Spike in Direct Traffic
When you're looking at your Google Analytics traffic sources, you see that your traffic comes in a few...
Are WordPress Attachment and Tag Pages Killing Your Rankings?
WordPress has a lot of different little system and sub-pages that show up for various reasons, including...
The Right Way to Add FontAwesome Icons to Your Blog Posts
FontAwesome is a plugin for websites that gives you access to high quality, scalable vector icons that...
Why Blog Traffic Drops on Google Discover’s “Featured Snippets”
A couple of years ago, Google made the decision to personalize search results to the person performing...
Are Site-Wide External Header and Footer Links Bad for SEO?
Every website has two types of content on each page: the unique content and the site-wide content....
Why Your Shopify Product Description Word Count Matters
There's something of an ongoing debate amongst people who run storefronts online. How do you write...
What’s Considered a Good CTR in Google Search Console?
Your click-through rate is one of the most important web metrics to monitor and improve. Unless you're...
How to Determine if a Site is in Good Standing With Google
Google is probably the most important thing you can care about as an online business. It's somewhat...
How to Remove the Upgrade PHP Warning in WordPress
WordPress is an excellent platform, but in order to be that excellent platform, it needs to keep up with...
List of Rich Snippets You Can Add to Your Blog Posts
If you've used Google to search for pretty much anything in, oh, let's say the last ten years, you've...
Why Deleting Old Low Quality Articles Can Improve Rankings
For about the last decade, Google has prized one thing about all else on a website: quality. Websites...
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