[Tutorial] How to Use AnswerThePublic (With Alternatives)
There are hundreds of different ways to harvest keyword information, generate topic ideas, and generally...
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How to Write a Brand Guidelines Page (With Sample PDFs)
Every business needs a brand. What is a brand, though? How do you define what your brand is and convey...
8 Ways to Use HubSpot and WordPress Together (Updated)
WordPress, as we all know, is one of the most popular CMS platforms available. It's not perfect by any...
Unethical Marketing: 9 Marketing Strategies That Can Hurt You
The world of online marketing is packed with strategies and techniques. In broad strokes, these occupy...
Blog Post Formatting: How to Structure a Blog Post For SEO
Modern blogs take many forms, but "web writing" has gradually been distilled into a series of best...
FAQ: How Accurate Are the Traffic Estimates on SEO Tools?
Making data-driven decisions to optimize your site is a core SEO strategy and web marketing tenet. The...
How to Use Google Trends for Keyword Research and SEO
Google Trends is a fascinating tool. It's essentially a data and analytics spin-off of Google News,...
Cost Per Lead Calculation: Determining Your Marketing Value
Sound lead generation is the core of any marketing strategy. Since it's essential for your business...
Average Order Volume (AOV): Definition, Calculation & More
The eCommerce world is full of acronyms, definitions, KPIs, and important metrics. Unlike many other...
Shopify Landing Pages: How to Easily Build Effective Pages
Shopify is one of the most popular eCommerce platforms in the world, and many people are creating unique...
FAQ: What Are Shoulder Niches and How Do They Work?
SEO and marketing are full of terms people love to create in the hopes that they can be the next person...
WordPress Link Optimization: Internal, External, Nofollow & More
Links are the backbone of the internet; it's called the "world wide web" because of the web of links,...
The Ultimate Guide to Adding a New User in WordPress
Users in WordPress are an essential part of managing a website. Even if you're a small business blog and...
10 of The Best Shopify Upsell Apps (With Our Top Pick)
Shopify is an excellent platform for eCommerce, and you can improve it in a thousand ways when you use...
The 9 Customer Journey Stages and Why They Are Important
In broad strokes, the customer journey is all the steps a person takes to become a customer. This path...
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