The Ultimate Guide to Good (And Bad) Blog Introductions
Making the first impression is essential. But, unlike popular opinion, it's not the most essential...
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25 of The Best HubSpot Competitors (By Category)
HubSpot is one of the leaders in the online marketing space, with many high-end enterprise-grade...
20 Content Marketing Examples (and Tips to Learn from Them)
Content marketing is highly competitive. Hundreds of companies constantly push the envelope and create...
The Ultimate List of Writing Strategies (With Examples)
Content marketing isn't just about writing, but writing is a massive part of what we do. Good writing is...
25 Questions to Ask Yourself When Creating a Brand Identity
Who are you? I'm not just asking as some weird sort of call to action. I mean as a brand, as a...
Multi-Channel Funnels: What Are They and How to Enable Them
There's so much buried in GA that it quickly becomes a case of information overload. Experienced users of...
What Are the Job Duties of a Chief Content Officer?
Sometimes it seems like there are so many C-level executives in a given business that half the workforce...
Technical Writers: What Are They and Do You Need One?
A writer can fill several different positions in the professional writing world. While businesses outside...
Customer Acquisition Guide: What Is It and What's The Process?
Let's start with a quote from HubSpot:
"Customer acquisition is the process of onboarding new customers...
15 Alternatives to Sumo.com for Email Marketing and CRO
Sumo.com, formerly known as SumoMe, is part of a suite of Sumo apps produced by the same company. These...
Step by Step Guide to Submit a Site to Bing Webmaster Tools
There's an unfortunate tendency amongst marketers to zero in on Google and only concern ourselves with...
[Guide] How to Use Grammarly with WordPress (5 Methods)
Grammarly is the industry-standard best grammar checking application on the market. If you search for...
15 Ways to Diversify Your Business Away from Amazon
Amazon Business is an excellent platform in many ways. It's globally present. It has such a high...
How Often Should You Update a Blog Post for SEO?
One standard piece of advice I give to bloggers about content marketing is to identify your pillar...
Tutorial: How to Create an Excellent Content Brief for Writers
Some marketers and business owners write their content themselves. They perform research, develop ideas,...
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