What Are the Job Duties of a Chief Content Officer?
Sometimes it seems like there are so many C-level executives in a given business that half the workforce...
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Technical Writers: What Are They and Do You Need One?
A writer can fill several different positions in the professional writing world. While businesses outside...
Customer Acquisition Guide: What Is It and What's The Process?
Let's start with a quote from HubSpot:
"Customer acquisition is the process of onboarding new customers...
15 Alternatives to Sumo.com for Email Marketing and CRO
Sumo.com, formerly known as SumoMe, is part of a suite of Sumo apps produced by the same company. These...
Step by Step Guide to Submit a Site to Bing Webmaster Tools
There's an unfortunate tendency amongst marketers to zero in on Google and only concern ourselves with...
[Guide] How to Use Grammarly with WordPress (5 Methods)
Grammarly is the industry-standard best grammar checking application on the market. If you search for...
How Often Should You Update a Blog Post for SEO?
One standard piece of advice I give to bloggers about content marketing is to identify your pillar...
Tutorial: How to Create an Excellent Content Brief for Writers
Some marketers and business owners write their content themselves. They perform research, develop ideas,...
How to Find Blog Topic Ideas (With Tools and Examples)
There are a lot of blogs out there dedicated to the art of blogging, and many of them write helpful...
The 10 Different Blogger Personality and Writing Types
Blogging is blogging, right? It's all about creating content that your audience wants to see. More...
YouTube Pre-Roll vs Video Action Ads: What's The Difference?
If you've ever spent time on YouTube in the last decade – and with over a billion monthly active users,...
What's Content Pruning? Here's How It Can Help (And Hurt)
A term you might have seen crop up recently in the realm of content marketing is "content pruning." It's...
Alexa.com Is Dead - Here Are 20 of the Best Alternatives
Decades ago, a company was founded, named after the library of Alexandria. This company, Alexa Internet,...
Pipeline Velocity: What Is It and How Do You Optimize It?
When you think about optimizing your sales process, where do you start? Do you begin with traffic...
What Is the Average PPC Conversion Rate? (Updated)
As marketers, we love to make data-driven decisions. We monitor our analytics, perform tests, and measure...
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