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Blog Content Creation and SEO for Automotive Companies

Our agency specializes in many different topics. We don't specialize in them all, but one that we do know very well is the automotive industry. We'll show you some of the ways you can dominate in your market and use content marketing to its fullest potential with Content Powered.

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We know the automotive industry well (and many sub-industries, too)

We work with a handful of different clients in the automotive industry, ranging from custom parts manufacturers and eCommerce stores to LED parts shops to insurance companies to enterprise fleet management - we write about it all.

Our senior writers have race cars in the garage and are knowledgeable mechanics. With our history and love for this industry, we're particularly well suited to write about this type of content. We've even written complex content for an artificial intelligence company in the automotive space.

We'd love to hear about your business; let us know what you're working on!

There are many valuable topics you could rank for - with the right help

Building a powerful web presence starts with creating great content. Okay, well, what does great content start with? The topic. Your topic dictates everything; the type of people searching for that topic, buyer intent, traffic volume, value, competition and difficulty - picking the wrong topic means your content was a waste of time.

We know what it takes to write the best automotive blog posts on the right topics. And, we know that traffic isn't everything; we want to make sure that these blog posts are attracting the right type of customers that are actually interested in spending money with you. Otherwise, they aren't doing you very much good, are they?

Find what your ideal automotive customer is thinking - then give them the solution

Part of our job as content marketers is to hone in on your pain point, and write content that is focused on that pain point to attract that audience. This depends on your automotive business.

For example, if you want to get more sales on your eCommerce store that sells racing parts, our content would focus on topics that surround your customer's various questions about this, like "What Makes a Cam Lopey and What Does It Mean?" - for someone selling performance camchafts, this topic would be valuable to cover because somebody searching for this is researching about performance cams, and there's a strong likelihood they are at the perfect stage of the buyer journey. Their pain point is education and performance; they want to know the right part to buy, and what it will do for them.

Give users what they need, and search engines will rank it highly. That's the tough part - and that's where we come in.

Great automotive content deserves great images, too

Part of our service is to enrich your content with images. Some of our client's blog posts get pretty long, as we focus on high-quality long-form content that is between 2,000 and 3,000 words. These are the type of pages that rank #1 for hundreds of keywords. But, nobody likes reading boring walls of text, right? Part of good user experience and SEO is to use great images to make your blog posts more interesting, and to split up that big wall of text.

We'll source photos and purchase the licenses needed to use those images on your site. Or, we can create custom images in Photoshop, like charts, illustrations, and so on. We can also take screenshots. The possibilities are endless, and each of our clients are different, but one fact remains: looks are important when it comes to cars and trucks, so we should capture that with some great photos!

We make our automotive clients lots of money. How? Content and CRO

CRO, or conversion rate optimization, is when one of your automotive readers turns into a customer. That doesn't happen magically - it happens by strategically placing call to actions to influence the reader's attention and guide them towards an action. That might be a soft action, like an app download or a newsletter. Or, something direct and decicive, like booking a call, scheduling an appointment, or requesting a quote.

This is an extremely important and overlooked part of content marketing in the auto industry. We'll help you set your site up so it's not just pulling in lots of traffic, but actually converting into dollars. Content marketing isn't viable unless it's paying for itself, and we'll help you get there.

Here are just a few of the service types and content clusters we've created for our automotive clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.