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Blog Content Creation and SEO for Food & Nutrition Companies

At Content Powered, our agency, food, beverage, and nutrition topics are our core strengths. Our writers are uniquely positioned to give expert insights, advice, and research to attract new visitors to your business. Then, our goal is to help those new visitors convert. Let's talk about how we can help your food and nutrition business!

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We know the food and nutrition industry well (and many sub-industries, too)

The food and nutrition sector is one of our largest, and we have clients all across the board. Some of our clients sell mushroom supplements or gut flora products, others sell fitness courses or diet instructionals. Whether it's writing recipes for a large national chain or creating blog posts for a Fortune 500 supplement brand, we do it all. We've even written beverage content for brands you've almost certainly heard about!

We write about a lot of things, as you can probably expect from a content marketing agency, but this niche is truly one of our most capable. The list on the right doesn't even begin to cover the giant range of topics we've covered.

There are many valuable topics you could rank for - with the right help

In the health industry, topic selection is everything. As you probably know, search engines aren't willing to rank your site well just because it's well-written; algorithms like the E-E-A-T update (expertise, experience, authority, and trust) matter quite a bit for these food and nutrition companies. Why? Well, they don't want average Joe's and Jane's with no experience or expertise trying to write SEO content that they know nothing about.

Health and nutrition sites need to be way pickier with their topics for this reason. This is a YMYL industry (your money or your life), since health falls under "your life". So, we want to avoid topics that are overly sensitive (think talks about cancer or depression) and try to stick to topics where people's lives and health don't hang in the balance. This takes a lot of research and rinsing and repeating, but it's worth it.

Find what your ideal food and nutrition customer is thinking - then give them the solution

"SEO" can be murky sometimes. What is it? What are these people doing? Is this even working?

Content isn't nearly as murky, to be honest. The entire concept behind content marketing is that you think about what your customers are searching for, and then write content to target those things so they land on your website. That's the hard part. Then, once they're on your site, we work to convert them into customers - that's called CRO, which we'll talk about here in a second.

The beauty of content is that you can see each blog post and whether or not they are working, whereas SEO is a lot more nebulous. So, our biggest challenge here is getting inside the minds of your target audience so that we can capture them at the perfect stage in their buyer journey. This is something we have a real knack for.

Great food and nutrition content deserves great images, too

When we're talking about food, drinks, nutrition, diet, and so on - images are everything. Comparing a greasy, nasty meal with a nutritious and healthy meal can speak a thousand words. Plus, images help break up content so it's less motonous and more engaging. People like to skim, and this makes content more digestible.

We handle all of the heavy lifting for you. We acquire the licenses to images and use them in a compliant way. We also optimize every one so the size is low and the images are fast, alt tags are filled out, and so on.

Lastly, our work isn't limited to stock photos; we do custom work in Photoshop, too! Beautiful graphs, charts, or even simple things like screenshots of websites. These are really helpful and add important context to the things we're talking about.

We make our food and nutrition clients lots of money. How? Content and CRO

With the help of Content Powered, your capable and charming new content marketing agency, you're getting a ton of new traffic to your expertly written content. Now what?

This is where CRO comes into the picture. Now that you have people on your site, you want to gently steer them towards a solution. If they're looking to lose weight, for example, we might give them free info and then direct them to a free diet guide. This is where they input their email and phone number so we can send them their guide, and now we have their info so you can market to them later. You successfully captured a lead! Now, imagine having thousands of these that you can market to!

We help all of our clients with CRO, and we'll help you with it as well.

Here are just a few of the service types and content clusters we've created for our food and nutrition clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.