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Blog Content Creation and SEO for Insurance Companies

Insurance is one of the most complex topics for the average customer to understand. Informing your potential customers is the first step to converting them, and you need a content company that understands the insurance industry to create great content for you. At Content Powered, we’re experts in the insurance industry, and have worked with some of the biggest providers in the world.

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We know the insurance industry well (and many sub-industries, too)

The insurance industry is one of our primary specialties. Our expert writers have been producing best-in-class insurance content for car insurance, life insurance, homeowner’s insurance, and other insurance products for over a decade. Whether you’re an insurance provider or an independent broker, we know how to get you in front of your clients.

We know how important it is that you have informed, engaged customers. That’s why we skip the basic content – none of those “what is insurance” posts – and dig deep into the questions your visitors really have. Whether it’s calculating the right death benefit for life insurance, how to compare insurance quotes, or picking the right level of coverage for auto insurance, we dig deep into the topics with expert advice.

Just look at some of the sub-industries in insurance we’ve covered in detail.

There are many valuable topics you could rank for - with the right help

Google has high standards for industries that fall into their "your money or your life" categories, and insurance fits the bill. Making the right decision when buying insurance isn’t easy, and the search engines want to make sure potential customers find valuable, relevant information.

A huge part of modern SEO in the insurance industry is trust. You need your customers to trust you, which means they need to trust the information you provide. That’s why we make sure to produce highly accurate and fact-checked content on topics within your area of expertise.

You’re held to a higher standard than many other blogs, but that’s fine; we set the standard. Your site will be the bar other sites try to clear!

Find what your ideal insurance customer is thinking - then give them the solution

Your customers aren’t just looking for a glossary of insurance terms or an explanation of how insurance works. They want to know what the best kinds of insurance are for them. They want to know whether they need full coverage or limited protection. They want to know the pros and cons of different kinds of insurance, and what factors apply to them.

Coming at the subject from within the insurance industry, it can sometimes be hard to know what your customers don’t know, and what they want to know. That’s why our first step is researching what your ideal customers are looking for, and how to give them that information front and center. Whether it’s a top-level discussion of the kinds of insurance they need, or a step-by-step guide to filing a claim, we put question and answer together.

Great insurance content deserves great images, too

Insurance isn’t always the most interesting of topics. While we do our best to make the text engaging, our efforts go beyond the written word. Images make the difference between boring walls of text and vibrant, interesting blog posts. That’s why every blog post we create for you will have images every few hundred words.

They aren’t just stock photos with a vague connection to the insurance industry, either. While stock photos are part of what we offer, we also create infographics and charts, take screenshots of apps, and even create custom illustrations just for you.

Every image is yours with the full rights to use it, so your insurance blog will be full of unique custom images.

We make our insurance clients lots of money. How? Content and CRO

Pop quiz: which is more important, the number of visitors to your insurance site, or your site’s conversion rate?

The answer, unsurprisingly, is both. The more people you have visiting your insurance-focused blog, the greater the potential you have to convert them into customers. That’s why we don’t stop with just bringing more traffic to you. We focus heavily on conversion rate optimization, so a greater percentage of those visitors take the action you want.

What action? That’s up to you. Maybe they’re clicking the “Free quote” button. Maybe they’re signing up for your insurance newsletter. Maybe they’re downloading your insurance-focused eBook. Whatever the case may be, we make it happen.

Here are just a few of the service types and content clusters we've created for our insurance clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

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Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.