Home > Clients Served > Real Estate Companies

Blog Content Creation and SEO for Real Estate Companies

Real estate is a large and varied industry with a ton of potential upside for successful businesses. It’s also an industry with fierce competition. If you want your real estate business to stand out, you need excellent, locally-focused content to attract both buyers and sellers. At Content Powered, we’ve worked with both individual real estate agents and best-in-state commercial brokers, and we’d love to work with you, too.

Free Strategy Call

We know the real estate industry well (and many sub-industries, too)

Sooner or later, just about everyone engages with the real estate industry in some fashion. Whether it’s getting a mortgage as a first-time homebuyer, selling a family home FSBO, or making million-dollar deals on commercial real estate, we’ve seen it all. Our content is proudly representing some of the biggest brokers in the country.

Whether you’re selling REO properties or brokering huge development deals, you need to reach the right people with the right information. Our expert content creators know the real estate industry inside and out. We can make the exact kind of content you need to reach the customers in your area.

Here are some of the kinds of real estate content we’ve produced in the past:

There are many valuable topics you could rank for - with the right help

For many people, buying property is the biggest financial transaction they will ever make. It's something your customers take extremely seriously, and they aren't alone. Even the search engines hold you to a high standard. Shelter is a fundamental need, and real estate is held as part of the YMYL – Your Money or Your Life – category with the search engines.

That means, above all else, your real estate business needs accurate, relevant, and trustworthy information. The real estate content we produce for you is fact-checked to guarantee you're putting your best foot forward for all involved.

You may have a high bar to clear, but we're used to high jumps.

Find what your ideal real estate customer is thinking - then give them the solution

Every real estate transaction brings with it a million questions. Is it worth it selling FSBO? Do you really need an agent? How do you get a property assessed? Everyone has questions, from first-time homebuyers to experienced brokers. Your job is to provide the most accurate real estate information you can. Our job is to make sure that happens.

When you're experienced as a real estate broker, agent, or anyone else involved in the industry, it's easy to forget that your customers often don't even know where to begin. Many of them might not even know what you do or why they might need your services. One thing is certain, though; they have questions about real estate transactions and processes.

We get in their heads, find out what they want to know, and make sure you're answering the right questions in the right way.

Great real estate content deserves great images, too

Sometimes, the best way to convey information isn’t with the written word, but with images that accompany it. Your real estate blog is probably full of stock photos of houses, smiling people in suits representing real estate agents, and big signs saying “sold” in bold letters. That’s fine. It’s a start!

When we create blog content for you, we look beyond even these basic images. We find unique ways to add value to your blog posts, whether it’s through charts and graphs showcasing the local real estate market, custom graphic design to illustrate your services, or demonstrative photography that shows exactly what we’re talking about in terms of staging and curb appeal.

Your real estate site deserves great visual design as much as written content, and we provide the total package.

We make our real estate clients lots of money. How? Content and CRO

Conversion Rate Optimization, or CRO, is the practice of taking your existing audience and convincing a greater percentage of them to act. Great content brings those people to your real estate site, but great CRO leads them to become your clients.

Whether you’re trying to help them sell their homes, or representing them when they’re looking for property to buy, you have a role in their real estate transactions. We help make sure that, when the time comes and they look for an agent, broker, or representative to help them out, you’re the first name that comes to mind.

So, whether you’re trying to get people to download your real estate resource book, sign up to be a client and sell their home, or just come to you with contract questions, we help make sure they know who to call.

Here are just a few of the service types and content clusters we've created for our real estate clients:

You're in Good Company

We work with companies of all sizes, from small mom-and-pop shops to Fortune 500 companies:

Brian Porter
February 7, 2023 via Clutch

VALIDATED REVIEW
With Content Powered's top-notch content, we're enjoying an increase in our domain rank. A hands-on partner, they provide valuable insights to help improve our marketing processes. Their straightforward approach, transparency, and ability to manage expectations well stands out.
Will Taylor
June 13, 2022 via TopSEOs

VALIDATED REVIEW
They took the time to research and understand our market, to develop original ideas, and to help us shape a clear SEO strategy for our business. I wouldn't change anything about the experience - they were extremely generous and thoughtful throughout. I couldn't have asked for a better partner. I'm very grateful for their time. Learnt a lot working with them so far and I would definitely recommend to anyone particularly in the 1m - 10m revenue range.
Juliana Trichilo Cina
June 8, 2022 via Clutch

VALIDATED REVIEW
Thanks to Content Powered’s work, our website saw an 800%+ traffic increase and an improved bounce rate. They provide easy-to-read analytics and always deliver on time. Their deep expertise yields consistently high-quality content that provides value for both our company and our new readers.
Aaron Winston
May 18, 2022 via Clutch

VALIDATED REVIEW
Content Powered raised awareness about our company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
Paul Samuel
July 23, 2021 via Clutch

VALIDATED REVIEW
In comparison to some of their competitors that we've tried, our partnership with Content Powered has been nothing but impressive. All communication is held by emails, which has been sufficient for all of our work communication process. We're excited to see Content Powered's long-term results.
Matt Earle
May 18, 2021 via Clutch

VALIDATED REVIEW
The blog posts Content Powered created have raised awareness about my company, and their team has demonstrated their expertise in the field of content marketing. Not only is their workflow effective; they're also proactive, professional, and smart, and their outputs are well-thought-out and perfect.
William Smith III
September 9, 2020 via Clutch

VALIDATED REVIEW
Content Powered ceaselessly create blogs for our company. In a short amount of time, they already managed to produce blogs that trend high in Google and LinkedIn. The whole team is a master of writing topics with substance. Most of all, we like that they always have new ideas to present.
Cara A Friedman
August 7, 2020 via Goodfirms

VALIDATED REVIEW
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him for all of my blogging needs!
Elizabeth Scarbrough
January 25, 2020 via TopSEOs

VALIDATED REVIEW
Wish all of our vendors were this good! Professional, communicative, responsive, and effective. I wouldn't change a thing - I'd have them work full time for us if they could. This has been such a refreshing experience. We've dealt with several content & web management firms, and this is hopefully the last! We're really pleased with the results, the quality of work, the ease of communicating, and the professionalism. (And they're really likeable.)
Andrea Russell
February 15, 2020 via GoodFirms

VALIDATED REVIEW
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.
Andrew Greenberg
February 21, 2020 via TopSEOs

VALIDATED REVIEW
The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I wouldn't change a thing. There are very few vendors that would describe as perfect, but they are definitely one of them. I have used various content writers of the years, but none are even half as skilled as Content Powered. I am shocked at how well they are able to write about my industry. I am thrilled with everything that they touch. I wish I found them sooner, I could have saved myself a lot of headaches and sleepless nights.